SELFMADE

MEET THE BRAND OWNER

THE IDEA OF THE BRAND CAME FROM A LONG JOURNEY OF TRAINING FOR A SPECIFIC GOAL, TO COMPETE IN MY FIRST NATURALS MENS PHYSIQUE COMPETITION”.

“WHAT MADE THIS EVEN MORE OF A CHALLENGE WAS WE WERE ALL IN A NATIONAL LOCKDOWN DURING 80% OF MY TRAINING”.

SELFMADE TO ME MEANS YOU ONLY ACHIEVE WHAT YOU WANT TO ACHIEVE, NOBODY WILL HAND YOU ANYTHING IN LIFE THESE DAYS”.

“I WANTED TO COMPETE, I WENT INTO THAT CHALLENGE WITH THE MINDSET THAT I WANTED TO WIN! AND I DID JUST THAT! IN A LINEUP OF 20 MEN ALL COMPETING FOR THE SAME GOAL”.

SHOP -SELFMADE- YOU MADE YOU

LUKE WHEATLEY

BRAND OWNER


-SELFMADE-

-YOU MADE YOU-