Ideas into reality…
It all began with an idea. An idea that was brewing in my head for a long time. From buying different clothes to wear in the gym. Some good, some really bad!
I wanted to put my own spin on the gym and lounge wear market. Clothing that can be worn in the gym but also outside of the gym. Chilling at home our out and about what ever the occasion.
My range is small at the moment but that is because i am very particular in what i put out there for the public to see. My colour choice is also restricted currently to black, whites and some greys. These are Pretty neutral colours and can be dressed with anything hence the reason for this. This isn’t to say i wont introduce different colour ways in the future.
People will also notice most of the clothing comes as oversized, again this is deliberate as oversized clothing is becoming much more popular amongst all age groups in the UK and is already a very popular look in the states. It allows for a more relaxed look but also provides the comfort and urban look all together.
The Brand name, SELFMADE. To me has a deeper meaning to it than just a word or phrase. It’s a meaning that anyone can relate to from all walks of life. If you’ve become a success in your field from relentless work ethic and got to where you are through your own self determination, then you are SELFMADE !
Hope you’ve enjoyed this little insight into the beginning of what i hope will be a wonderful journey for us all.
Luke
SELFMADE - You Made You